Rhino Brands http://rhino-built.com You build your business, we’ll build your brand. Tue, 10 Feb 2009 15:53:29 +0000 http://wordpress.org/?v=2.6.3 en the “pitch” is in the eyes of the beholder http://rhino-built.com/2008/07/the-value-of-the-pitch/ http://rhino-built.com/2008/07/the-value-of-the-pitch/#comments Sat, 26 Jul 2008 21:00:32 +0000 ethan http://rhino-built.com/?p=77 What you do, the execution of your craft as a designer, is not as important as WHY you do it. A design that emphasizes pretty images or insanely large font folders rather than a clear customer message is just smoke and mirrors. Who are we trying to make look good here?

Successful branding projects don’t begin with a sketchpad, but with a long list of questions. There’s a problem to be solved—what makes your client better than the rest? Determine the words and the picture is not far behind.

Communication is king, both consumer/business and designer/client. A logo design must clearly reflect the business it represents, visually and verbally. When there is no clear definition of functional value, a logo is seen only as clipart. A good “pitch” justifies a design. By establishing this foundation, changes will be more tweaks of message than form. The client will see with different eyes. Not “make this bigger” but rather “let’s emphasize this concept”.

]]> http://rhino-built.com/2008/07/the-value-of-the-pitch/feed/ link 3 http://rhino-built.com/2008/05/link-3/ http://rhino-built.com/2008/05/link-3/#comments Sun, 04 May 2008 15:11:01 +0000 colleen http://rhino-built.com/?p=24 To keep myself and complicated projects/clients on track, basecamp pays for itself as soon as you login.

]]> http://rhino-built.com/2008/05/link-3/feed/ link 2 http://rhino-built.com/2008/05/link-2/ http://rhino-built.com/2008/05/link-2/#comments Sun, 04 May 2008 12:01:10 +0000 colleen http://rhino-built.com/?p=23 Give us the black sheep. I want artists who are frustrated. I want the ones who have another way of doing things that nobody’s listening to. Give us all the guys who are probably headed out the door.

]]> http://rhino-built.com/2008/05/link-2/feed/ link 1 http://rhino-built.com/2008/05/link-1/ http://rhino-built.com/2008/05/link-1/#comments Sat, 03 May 2008 22:55:04 +0000 colleen http://rhino-built.com/?p=22 This is a picture I did not take of a homeless man who was a daily visitor to our dumpster, right outside the apartment where a burglar had stolen all my cameras a few months ago, rendering everything unphotographable, and the man had retrieved a chair from the dumpster, a chair we'd thrown-out because it was broken and we were moving and had no more use for it, and the man was sitting out by the dumpster, reclined in the chair, slowly paging through my catalog from KEH Camera Brokers.]]> This is a picture I did not take of a homeless man who was a daily visitor to our dumpster, right outside the apartment where a burglar had stolen all my cameras a few months ago, rendering everything unphotographable, and the man had retrieved a chair from the dumpster, a chair we’d thrown-out because it was broken and we were moving and had no more use for it, and the man was sitting out by the dumpster, reclined in the chair, slowly paging through my catalog from KEH Camera Brokers.

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